Target Market of Bata - 1441 Words

Target market of Bata: Bata Shoe Limited, the countrys largest shoe manufacturer, will start marketing world famous Nike shoes and sportswear next month as it aims to grab a slice of the fast-growing branded footwear market, a company official said Wednesday. Nike has already made Bata the licensee for Bangladesh, allowing the multinational shoe company to market its products all over the country. Initially, we will market Nike products including shoes, apparel and lifestyle items in five of our top stores located in posh areas of capital Dhaka, said a senior Bata Shoe company official on condition of anonymity. There is a growing demand for high-end footwear and sport shoes among a fast-growing upper segment of the society. Our†¦show more content†¦In 1957, Bill Bowerman and Phil Kni It is a fair investment because throughout this period I have earned $10659. The business in USA actually decreased 11% for the revenues. From the date I recorded the stock price, we can concur that the closing price of Nike are pretty stable, it moved from 37. But they still hold great hope for their future, because brands can come and go faster than a teen pop star can boast Ive got the top-selling CD this week. T (Nike Environment Action Team), which this works on how to reduce Niketms impact to our planet. Their goal is to provide customers a low price, high-tech, well-merchandised sportswear. Five years later they gave birth for Blue Ribbon Sports? which is the forerunner of Nike. In 1971, Phil Knight met Carolyn Davidson who majored in graphic design. Knight asked her for create a shoe stripe, she came out with many of design and Knight chose the one that is known as the Swoosh? today. Web: http://www.megaessays.com/viewpaper/35201.html Nike Marketing Michael Jordan, Tiger Woods, Mia Hamm, many of today’s sports image are associated with possibly the greatest footwear and apparel company of all time. Nike has become one of most recognizable companies in the entire world in a period of only 25 years. Nike got its start in 1962 as Blue Ribbon Sports, when Phil Knight started selling shoes out of the trunk of his car. Knight was an avid runner, and thoughtShow MoreRelatedStp Analysis of Bata1642 Words   |  7 Pages | | | Executive summary of Bata is one of the worlds leading footwear retailers and manufacturers with operations across 5 continents managed by 4 regional commercial business units (CBUs). The MBU approach provides quality resources and support in key areas to the companies operating in similar markets such as product development, sourcing or marketing support. Each MBU is entrepreneurial in nature, and can quickly adapt to changes in the market place and seize potential growth opportunitiesRead MoreCrm in Nike Adidas945 Words   |  4 Pagesand sustainable in the market. Bata is India s largest footwear retailer and manufacturer with a retail presence across 400 cities. The reason is because Bata have always kept the customer at the heart of their business and never overlooking their customer s needs. By implement the customer relationship management, Bata enables giving their customers the best product lines and shopping environment. Other than that, customer relationship management also helps Bata keep trace with their customerRead MoreReport on Bata7300 Words   |  30 PagesPROFILE 1.0 Background/History of Bata SHOE COMPANY A company that sustains over a span of 100 years and still marks its presence in the world market is Bata. As one of the famous global businesses in the world today, Bata Shoe Organization was founded in 1894 by Czech businessman Tomas Bata in the city of Zlin, what was then Czechoslovakia. Coming from a family of shoemakers with a long heritage of eight generations and over three hundred years, Tomas Bata capitalized on knowledge, expertiseRead MoreProduct Protocol Sample1097 Words   |  5 PagesContents of a Product Protocol âÅ"“ Target market – specifies who they are âÅ"“ Product positioning – identifies product attributes to be emphasized to make the NP unique. âÅ"“ Competitive comparison – organization bench marks against the best in the industry; identifies what makes them successful and copies. 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SO, that is what smart bata is; smart bata is coming up with a better index. So, bata is market exposure, smart means that we don’t like the naà ¯ve index, or the market cap weighted index, we want to come up with a betterRead MoreSupply and Demand Curve in Tobacco Industry2004 Words   |  9 Pages 2008). Therefore, this report will illustrate the market structure of Australia tobacco industry, and then make analysis about the price chances on the demand and supplies for cigarettes. The third and the fourth part of the report are about the impacts of this change and some government policies for the tobacco indu stry, respectively. The market structure: Table 1: Tobacco companies operating in Australia: summary table for 2006-07 | BATA | PMA | ITA | Total revenue ($m) | 1476.7 | 623.3Read MoreFootwear2426 Words   |  10 PagesOffice in India The Indian footwear market is estimated to be over INR 10,000 crore in value terms and has grown at the rate of 810 percent over the last couple of years. MenÊ ¹s footwear accounts for almost half of the total market, with womenÊ ¹s shoes constituting 40 percent and kidsÊ ¹ footwear making up for the remainder. The market is substantially brand-driven, as is evident from the fact that branded footwear constitutes more than 42 percent of the total market size. Centro Estero delle CamereRead MoreMncs in India3667 Words   |  15 PagesIndia. The market entry and penetration strategies that have worked so well for these companies in other countries have been for less successful in India. Many MNCs have struggled to understand Indian customers and come up with suitable products and services. At the same time, some MNCs have done pretty well for themselves. Why have some MNCs done so well where others have failed? This article is an attempt to provide an intuitive explanation of what determines success in the Indian market place. Read MoreAdidas Marketing Strategy3327 Words   |  14 Pagesinclude three parallel stripes of the same color, and the same motif is incorporated into adidas official logos. adidas plans to become the leader in the organised sports footwear and sportswear market. ||| adidas in India ||| adidas first entered India in 1989 through a licence agreement with Bata. adidas later re-entered India for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form adidas (India) Trading